Rooted in vision and an unwavering commitment to craftsmanship.
Mbaye Original stands as a premier fashion design and clothing manufacturing studio based in the heart of Johannesburg CBD at the historic London House. We believe clothing transcends basic utility, it is an authentic reflection of culture, status, and individuality across all walks of life.
Pan-African Couture & Utilitarian Durability
Our collections draw inspiration from high-end haute couture while integrating the day-to-day functionality and durability of utilitarian garments, expertly crafted using premium African wax fabrics and top-tier textiles.
We approach fashion as a passion industry with a high standard of craftsmanship and professionalism. By celebrating pan-African collaboration, we bring contemporary African couture to the world without confining our aesthetic to cliché patterns, embodying luxury and precision in every stitch.
Established in Dakar
Originally established in Dakar by award-winning designer Babacar Diouf, after winning the Best Designer Award in Senegal before taking craftsmanship to the global stage.
FIFA World Cup S.A.
Commissioned to produce custom costumes for stadium shows and soccer players, cementing a legacy of reliability and scale for high-profile productions.
Trusted Inner-City Hub
Operating from London House as a trusted studio for bespoke tailoring, pattern making, dressmaking, and full-scale apparel production for South Africa's leading brands.












